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Focus
Cross Platform Distribution |
PGA's research and commercial experience points towards a future in which audiences will decide for themselves where, when and how they will view their favourite films and interact, consume and experience cross-media content. The lucrative new mixed media economy is highly transient and influenced by new lead user requirements. Many films which do not make a splash at the box office still achieve international commercial success. Cinema ticket sales are no longer the measure of success. To be successful films need to be strategically positioned in theatres, on DVD, on Blue Ray, streaming, digital device or often free-to-air TV.
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Strategic Positioning |
We do not compete with other global players in media and entertainment but instead generate and populate unique routes to market based on new lead user experiences. We engage audiences across a multitude of platforms to create new value(s) and brand equity. We have systematically developed a portfolio of unique propositions and partnerships linked across a strategic choice of industries. This enables us to foster the creation and understanding of people and their experiences, user-habits and lifestyles and engage audiences via film, music, fashion, fragrance, sports, luxury, art and FMCG campaigns. Together with our venture partners we shape the future of production, consumption and commerce.
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A New Approach |
New technology continues to carve open new outlets for viewing content both at home and on the move, increasing the revenue-generating life of every title that achieves commercial distribution. Streaming on web-enabled televisions, iPads, PlayStations and Xboxes means that film is reaching more people than ever before.
In the UK research from PriceWaterhouseCooper Media and Entertainment Outlook predicted in 2015 that revenue from such digital distribution platforms alone would be doubled by £600m. |
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